Callaway Golf attack ad counters R11 driver

But back to Callaway, which made a less conspicuous splash at the show with its Lamborghini-inspired equipment. The ad claims the RAZR Hawk can outdrive the R11 by six yards,burner 2.0 driver, "and no amount of white paint can cover that up." The Callaway blurb invites you to "view actual test results" on its home page.

Callaway will release the RAZR Hawk line on February 18.

In the interest of full disclosure — in real life,taylormade r11 driver, I use a senior-flex TaylorMade Burner driver, as well as Callaway fairway metals, so I was ready to gush over the new shiny white models.

I had a chance to ogle and try both product lines at last week’s PGA Merchandise Show. TaylorMade did not make it easy, since there was no senior-flex R11 or Burner club to test and, apparently, no women’s R11s at all. As for the white-headed, ebony-faced women’s Burner — the whitewash did not win me over.

Unless you’re TaylorMade or Cobra-Puma Golf, it’s hard to disagree that "paint isn’t innovation," as the Callaway commercial says. If it is, will TaylorMade, which successfully aped Cobra’s all-white ZL driver, follow suit when Cobra-Puma debuts the next-generation stick in Rickie Fowler’s favorite Puma neon orange?

February 4 — With TaylorMade’s much-ballyhooed white R11 and Burner SuperFast 2.0 drivers hitting the market today,taylormade r9 supertri driver, does anyone else wonder if this whole bright white club-head craze is much ado about really very little?

Certainly,burner superfast, the marketing gurus at Callaway Golf see it that way. But then again, the Carlsbad, Calif., has no plans to paint its equipment white. Rather,x-22, the maker of the new set of carbon-composite RAZR Hawk clubs greeted its rival’s official product launch with a full-page ad in USA Today with the taunting message that its gear offers "Performance over paint."