Certainly, the marketing gurus at Callaway Golf see it that way. But then again, the Carlsbad, Calif., has no plans to paint its equipment white. Rather, the maker of the new set of carbon-composite RAZR Hawk clubs greeted its rival’s official product launch with a full-page ad in USA Today with the taunting message that its gear offers "Performance over paint."
I had a chance to ogle and try both product lines at last week’s PGA Merchandise Show. TaylorMade did not make it easy, since there was no senior-flex R11 or Burner club to test and, apparently, no women’s R11s at all. As for the white-headed, ebony-faced women’s Burner -- the whitewash did not win me over.
Sounds From others:
The TaylorMade R11 Driver is a lot more than a paint job. Good lord. Just a little bit of research (aka pulling up the Taylormade web site and reading for 30 seconds) would tell you that the R11 driver is the most adjustable driver on the market – not just a couple of weight screws.
Callaway didn’t get to push their Octane driver in Orlando because of a lawsuit claiming Callaway stole the name from some junk club company.
Taylormade has some fairly stable reasons for their white paint (less glare and easier alignment against the black face). Claiming that the R11 Driver is a gimmick tells me that either you didn’t do your research, or you’re a Callaway player.
That adjustable club you’re talking about is still made, and it is illegal for competition, but it still gets bought now and then for someone who just wants something to play around with on the road. That particular adjustable club was never really intended for competition – and, as you can see – adjustable clubs are not illegal – you just can’t change them during a round.
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